Coupons, vouchers and discount offers are an invaluable marketing tool that cannot be overlooked for any niche of business. Whether you want to grow your website traffic, sell more stuff online (by enticing new customers or retaining old customers) or increase your search engine placement. Coupons are a tried and tested method to nurture your customers into returning more often allowing you to educate your targeted group about your Products & services; driving increased conversions.
In contrast to a website’s landing page—which is normally intended to give a general overview of a business—landing pages help you build customer loyalty and increase profits by concentrating on a particular short-term goal. When you set up landing pages for different campaigns, audiences, occasions, or promotions, you can provide individuals a clear, direct call to action and make it simple for them to purchase your items or sign up for your list.
Unlike any other landing page, a landing page for a coupon promotion has its own specific goals. Let’s find out the considerable points to make a landing page that converts to sales for a coupon promotion.
Determine your goal
Before you begin, you’ll have to decide the objective of your coupon landing page. Take a moment to consider the types of products or services you are selling and the demographic of your targeted audience. An effective landing page conveys an information exchange that is intended to develop your list allowing you to follow up, while a product page is for promoting your business and selling stuff from your store.
Consider your target group
Increase the pertinence of your landing pages—and get more conversions—by being aware of who your target group is and the message you’re attempting to convey. No two customers are the same, so instead of a utilizing generic landing page informing and giving everybody precisely the same experience, take a stab at creating a few distinctive landing pages, each focusing on a particular segment of your target group.
For instance, if you run a clothing business, you could design several different landing pages with content tailored to customers who live in a particular part of the country. One page may elevate swimwear to people in hotter areas, while another page may be utilized to exhibit your fall collection to those who live in colder climates with relevant coupons.
Write compelling copy
Like other landing pages, coupon landing pages are increasingly successful when they incorporate astute copy that is compact, tailored to the brand , and significant to your target group.
Headline: Write a headline that catches the eye of your visitors from the minute they enter the page.
Body: Your message ought to be simple, informational, and to the point. In case of coupons or promoting a deal, ensure you ingrain a sense of criticalness in your copy.
Call to Action (CTA): Keep your CTA clear and significant. Consider which phase of purchasing your clients are in, and afterward, tailor your CTA accordingly.
Footer: Include your contact details so clients won’t experience any difficulty connecting with you on the off chance if they have an inquiry or concern regarding coupons or deals.
Use attractive images
You need to place enticing images related to your products/services to catch the attention of your visitors right away. Your subconscious notices visuals easily and retains the details longer. You can ask your design team to add short coupon details in the image also. Real images of your products/services can help in creating trust & brand awareness.
Detailed product information
The landing pages, particularly those intended to enable you to sell more stuff, give you an incredible opportunity to feature a particular item and tell your customers why they’ve got to have it. Incorporate descriptive product details, and remember to develop significant product specs, such as estimating or measurements. Tell your clients what makes your items—and your business—interesting. Keep in the mind: storytelling often leads to much greater conversions.
Build trust with reviews
Do you at any point read reviews about a business or a product before settling on your decision? Assuming this is the case, you definitely realize that online surveys can legitimately affect a business—customers care what different customers think.
Truth be told, as indicated by BrightLocal, 85% of shoppers trust online reviews as much as close to personal recommendations. Utilize the positive feedback you’ve received from your customers by including their testimonials legitimately on your landing page. Not only can their remarks help you promote your business or items, however, but that can be a final nudge, a potential buyer needs before settling on their final decision to purchase.
Once the landing page is designed & published, you’ll want to share it to your targeted audience. Also, you want to compel everyone else to share that page in their own networks. So its best to create shareable links for the landing pages, including social media sharing options to get the most out of your page.
Coupons and promo codes are one of the best tools for driving sales. In fact, as indicated by a recent survey, 57% of shoppers state that businesses that offer special deals for returning customers stand out of the competition. So, as you’re designing coupon landing pages for special deals & offers, consider including exceptional offers or deals as an additional motivating pull for your existing customers.